Logo Design
This was a project I did where we had to pick any company, real or not, and create a clever design for it. Since I’m studying in Florence, I decided to create a logo for the infamous leather markets in Florence. This isn’t technically a company so I came up with a name for it, “mercapelle”, combining the italian words for “market”(mercato) and “leather”(pelle). I wanted to incorporate “M” and “P” into the design and after a lot of sketching came up with a design that resembled a bag. I liked the simplicity of it, but decided to add something to the top of the “P” or the handle of the purse to resemble the famous Duomo in Florence to relate the logo even more to Florence since the leather markets are specific to Florence.